the fit is everything. i’ve walked in all of my shoes to ensure the perfect fit.
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I co-founded Jimmy Choo in 1996 and 20 years later, I'm still obsessed with shoes but not the traditional way of doing things. So I'm starting over.
In 2012, I started my namesake label to disrupt fashion. But instead of trusting my vision and instincts, I fell back on traditional retail rules and trusted my "old world" relationships, enabling others to dictate my short-term fate. I f*cked up -- I said it!
So I've picked myself back up and started over. This is my reboot (pun intended). I'm redefining luxury and doing what I do best: designing shoes and breaking rules.
I've been around the block (more than once, in killer heels). I know what women need, and want. My shoes are designed by and for women. They're for leaning in, climbing ladders, shattering ceilings, walking out, school dropoffs, making an entrance, and re-writing rules. If you love something, we want to know. If you feel we can do better, we really want to know.
Forget shoes that are priced at 6x what it cost to make them. Forget the traditional retail calendar. I have forged relationships with family-run factories that for decades have made luxury shoes that won't strain your body or your bank account. No caveats (or markups), no seasons — just time-honored craftsmanship at direct-to-women prices.
We believe service isn't reserved for a select few, but is an act of gratitude when a woman chooses to shop with us. We make things that age slowly but get them to you quickly and we apply our same standard for craftsmanship and materials to our customer experience. Should your shoes need anything, our first-of-its-kind complimentary Cobbler Concierge partnership will take care of them, direct from your doorstep.