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Our Story

New Rules. New Luxury. (And of course, new shoes.)

I co-founded Jimmy Choo in 1996 and 20 years later, I'm still obsessed with shoes but not the traditional way of doing things. So I'm starting over.  This is my reboot (pun intended). I'm redefining luxury and doing what I do best: designing shoes and breaking rules.

New Rules of Luxury

Our Story

#1
By Women,
For Women

I've been around the block (more than once, in killer heels). I know what women need, and want. My shoes are designed by and for women. They're for leaning in, climbing ladders, shattering ceilings, walking out, school dropoffs, making an entrance, and re-writing rules. If you love something, we want to know. If you feel we can do better, we really want to know.

Our Story

#2
New Prices.
Same Craftsmanship

Forget shoes that are priced at 6x what it cost to make them. Forget the traditional retail calendar. I have forged relationships with family-run factories that for decades have made luxury shoes that won't strain your body or your bank account. No caveats (or markups), no seasons — just time-honored craftsmanship at direct-to-women prices.

Our Story

#3
Redefining
Luxury Service

We believe service isn't reserved for a select few, but is an act of gratitude when a woman chooses to shop with us. We make things that age slowly but get them to you quickly and we apply our same standard for craftsmanship and materials to our customer experience. Should your shoes need anything, our first-of-its-kind complimentary Cobbler Care service will take care of them, direct from your doorstep.