“Convention has never exactly been my thing. When I left my post at British Vogue to co-found a company with an East London cobbler named Jimmy Choo, I built one of the most recognized luxury brands in the world and discovered what I love to do most: design shoes and break rules.
Six months ago, I burned the rulebook I helped write when I decided to redefine the luxury experience and start my own eponymous brand. I’m giving women what they want, when they want it: No retailers. No outdated fashion calendar. Shoes designed by me, made by generations-old Italian factories, direct to women.
As a woman designing for women, a mother, entrepreneur, ex-wife, friend, girlfriend, philanthropist and feminist, the new Tamara Mellon is the most me I’ve ever been—and some of it might surprise you.”
What everyone is saying about Tamara Mellon:“That old school luxury craftsmanship we fell in love with at Jimmy Choo, but at a much lower price tag.”
— Goop“Hers is a model that cuts out the middlemen and, in so doing, lowers prices.”
— NY Times“She clearly has a knack for thinking a few steps ahead.”
— Denise“You have nailed it with these shoes! I just wore them for six hours and my feet and back do not hurt.”
— Angela“The cobbler care is totally awesome—I live in Fort Lauderdale and let me tell you how difficult it has been to find a great cobbler that I can trust.”
— Lea“They are better than perfect, the fit is as made to measure.”