“Convention has never exactly been my thing.

When I left my post at British Vogue to co-found a company with an East London cobbler named Jimmy Choo, I built one of the most recognized luxury brands in the world and discovered what I love to do most: design shoes and break rules.

Six months ago, I burned the rulebook I helped write when I decided to redefine the luxury experience and start my own eponymous brand. I’m giving women what they want, when they want it: No retailers. No outdated fashion calendar. Shoes designed by me, made by generations-old Italian factories, direct to women.

As a woman designing for women, a mother, entrepreneur, ex-wife, friend, girlfriend, philanthropist and feminist, the new Tamara Mellon is the most me I’ve ever been—and some of it might surprise you.”